Doggie day-care centers began springing up nearly a decade ago, prompting more than a few snickers and eye rolls. But their popularity shows no sign of diminishing.
“Either you get it or you don’t,” says Andrew Rosenthal, owner of L.A. Dogworks in Hollywood, billed as a five-star resort for dogs.
L.A. Dogworks was launched in October 2004 by Rosenthal, a successful fashion photographer who couldn’t find a suitable place to leave his three Italian greyhounds after he moved from New York to Los Angeles.
Bare bones kennels were too dreary. And the newfangled centers with Laura Ashley-style throws were too frou-frou.”The dogs are just going to pee on it and puke on it,” Rosenthal said. So, he built a place where “dogs can be dogs.”
Nice, upscale. But practical.
“The reception to it was unbelievable,” he said.
With perks like aromatherapy, the “Zen Den” where dogs can experience a massage and watch a 42-inch TV from camplike bunk beds, L.A. Dogworks has attracted several A-list celebrities among its regular clientele.
On a recent weekday afternoon, about two dozen canines of all shapes, sizes and colors wrestled and barked happily in the indoor park (complete with artificial grass) at the 7,500-square-foot facility.
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