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Artificial Turf Yarn Manufacturer to Partner with Synthetic Grass “Finished Goods” Manufacturer

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4 February 2009, Almelo – TenCate intends to take a minority holding in the company TigerTurf. The acquisition process has reached a stage sufficiently advanced to justify expectations that the transaction will be completed shortly. TigerTurf has a focus on the Austral-Asian region and is a valuable geographical supplement to the TenCate strategic concept of end-user marketing in the synthetic turf market.

TigerTurf is a leading company in the international synthetic turf market, particularly in Australia and New Zealand. The company is a sales and marketing organization for sport pitches and landscaping. Hockey pitches, tennis courts and multi-sport systems, primarily for schools, form an important part of TigerTurf’s sales. Its annual revenues amount to approximately € 50 million. The TigerTurf brand is regarded as a high-quality global brand in synthetic turf applications.

No financial details regarding the transaction will be made public. As a strategic associated company, TigerTurf will purchase an increased part of its requirements for yarns and backing from TenCate. The company has increased both its revenues and results substantially during recent years.

End-user marketing

TenCate’s policy of taking strategic holdings in companies with direct access to the synthetic turf market fits into its strategy of exercising greater influence on the quality improvement and durability of synthetic turf systems through end-user marketing. TenCate aims to achieve good strategic cover with a wide product range by means of strategic holdings and commercial alliances. In this context holdings were earlier acquired in Greenfields (20%) and Edel Grass (50%) and, prior to this, the company entered into a commercial alliance with FieldTurf Tarkett. There is also close commercial cooperation with several unnamed market parties. TigerTurf is geographically complementary to the existing strategic alliances.
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http://www.innovationintextiles.com/articles/TenCate021.php

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